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CAMPAIGN: Empower U4U (PLAYHOOD)
Project type
School Project
Date
Nov 2024
Role
Art Direction & Illustrator
Empower U4U explores the idea of being young, girly, and unapologetically free.
Developed as a third-semester group project, we were tasked to explore a local brand as a reference for creative direction and social media content. Inspired by Playhood’s focus on inclusivity and diversity, the project adopts a fun and playful visual approach.
At its core, it challenges social norms and expectations surrounding conventional body standards, celebrating individuality, confidence, and self-expression through styling and photography.
Responsible for visual ideation, concept development, and illustration, shaping the overall art direction of the project. Collaborated closely on execution, with photography handled collectively through a rotational approach.
Credits:
Creative Direction : Nur Rabiatul Adawiyah
Art Direction : Seline Wionna
Stylist : Nur Rabiatul Adawiyah
Editor : Muhammad Ryann
Photo & Video : Team
Illustrator : Seline Wionna
