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BRANDING: ILLUSTRE
Project type
Final year project
Date
April 2026
Role
Creative Direction, Visuals, Illustration & Packaging Design
Illustre is my final year personal branding project, developed as a fashion illustration atelier centred on creative direction and visual storytelling.
The project explores illustration as a form of identity, using stylised silhouettes and expressive compositions to capture mood, presence, and character. It positions fashion illustration as a distinct visual language within fashion communication, moving beyond decoration into something more intentional and brand-driven.
As part of this, I developed a series of visual outputs alongside a live illustration activation concept. To support the experience, I designed a foldable folder that functions both as packaging and a display frame for the illustrated takeaways. The piece also integrates a slot-in name card, creating a seamless connection between the physical experience and the brand’s services.
